In 2015 I was in London in a coffee bar after a bike training section in the English countryside
My friends started talking about the stage of Red Hook Criterium in Greenwich Peninsula, a beautiful and modern London district near O2 theater.
The Red Hook Criterium is the world’s most famous fixed race held in a citizen but technical circuit at night

BROOKLYN – LONDON – BARCELONA – MILAN

I immediately checked it on the internet and look for information, videos, pictures.
It is an extraordinary race where you need really great training, courage and madness to ride a brakeless fixed-gear bike at foolish speed in curved streets among 100 other cyclists!!!!

This is WhyBeNormal? world….there is no doubt

I told my friend Raffa: ‘’On 2016 WhyBeNormal? team will reach first position on teams’standing
He laughed shaking his head…he didn’t believe me…it was impossible!!!
I picked up my phone and called the athletes: 4 English, 1 German and 1 Australian.
I started drawing Broccolino body for WhyBeNormal? fixie team and so the winning race began

When I was little boy I have been told the same thing: ‘’it is impossible, you will never go to the Olympic Games’’

I attended a final Olympic Race in Los Angeles 1984

WhyBeNormal? team won Red Hook Criterium 2016 with 240 points…

Roberto Ribaud

"It is in your moment of decision that your destiny is shaped"

Anthony Robbins

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